Digital Marketing Officer at ALN

Roles and responsibilities

• Storytelling and content development: Craft and execute compelling brand narratives that showcase our firm’s thought leadership, expertise and impact.
• Develop, edit, and manage content—including articles, case studies, opinion pieces, press releases and videos—for both digital and traditional channels.
  Ensure all content aligns with the firm’s voice, values and market positioning.
  Create and maintain a content calendar to ensure strategic distribution across various channels.
  Campaign strategy design and execution:Design and implement marketing campaigns that combine traditional and digital approaches to maximise audience engagement.
• Work closely with leadership to shape messaging strategies that elevate the firm’s reputation and market influence.
  Develop marketing assets including brochures, presentations, newsletters and thought leadership reports.
  Monitor and optimise campaign performance using data analytics and audience insights.
  Digital marketing and website management:
• Manage and update the firm’s website to ensure it provides an engaging, user-friendly and SEO-optimised experience.
  Oversee social media strategy and execution, driving engagement and audience growth across key platforms.
  Utilise analytics tools to track and refine digital marketing performance.
  Traditional media and public relations:
• Develop content for print media, conferences, speaking engagements and press releases to enhance the firm’s visibility.
  Collaborate with media partners to secure placements in key industry publications and news outlets.
  Maintain relationships with journalists, legal publications and industry stakeholders.
  Stakeholder engagement and brand positioning:
• Work closely with internal teams including business development, marketing and legal experts to align content with broader firm objectives.
  Ensure consistency in messaging and brand identity across all communication channels.
  Train internal teams on best practices for content creation, storytelling and brand communication.
  Industry trend monitoring and innovation:
• Stay updated on emerging trends in digital and traditional marketing, particularly within the legal and professional services sector.
  Identify opportunities for innovation and implement strategies that keep the firm ahead in a competitive market.
  Experience and personal qualities:

Deadline for Application: Tuesday,25th February 2025.