Global Marketing Manager- BlueBand at Flora Food Group

This role will involve working closely with marketing teams in each of the market units, cross-functional teams as well as the global cross functional teams to ensure that the brand is positioned effectively in the market with the right campaign and support and that revenue and topline and bottom-line targets are met.
Responsibilities:

• Marketing Strategy and Execution: You will develop and support comprehensive marketing plans to drive brand strategy, ensuring brand consistency and compliance across all channels. Implement channel-specific plans to support sales growth and collaborate with cross-functional teams to deliver innovations on time.
• Data-Driven Insights and Budget Management: Conduct regular data evaluations to identify market opportunities, convert insights into actionable plans, and monitor the innovation pipeline. You will support budget management by optimizing spending, evaluating campaign effectiveness, and driving SKU profitability.
• Digital and E-commerce Performance: Monitor digital marketing trends, e-commerce performance, and social media engagement. You will share learnings with local markets to ensure high-quality execution of marketing materials and develop toolkits to enhance market strategies.
• Stakeholder Collaboration and Learning Development: You will build and manage relationships with key stakeholders, including global creative and media agencies. You will support the regional marketing team in crafting educational sessions and ensure progress towards ESG targets, including the social mission of reaching 100 million children with the breakfast message by 2030.

Requirements

• Proven ability to lead a multi-cultural, multi-country projects team across different time zones). Previous international experience is an advantage.
• Proven track-record of managing a total marketing budget. Every cent saved, is a cent earned.
• Strong business acumen and organisational awareness. This means, you know what is going on around you at all times.
• Relevant experience with managing agency relationships (creative, research, media buying
• Strong understanding of media buying or willing to quickly learn all ins-and-outs.
• Track record of developing and deploying EFFECTIVE communication assets across all media channels. We want to touch the hearts and minds of our consumers, and we want them to buy our products. You will be our consumer advocate and marketing rock star!

Qualified candidates to submit applications before 24/02//2025