Digital Campaign Manager at M-kopa

About M-KOPA
We foster a low-ego environment where diversity, innovation, and collaboration drive both commercial growth and social impact. Our team values psychological safety and takes a discovery-first approach to problem solving. You’ll be empowered to make data-driven decisions and clear cases for prioritization of solutions in a domain that you have a high degree of ownership over.

In this role, you would be responsible for:

• Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
• Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
• Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
• Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.