Marketing Trainee at Kempinski Hotels

Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to:
– Create the hotel media and marketing plan.
– Implement media and marketing plan and coordinate with agencies.
– Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
– Plan, coordinate and implement direct marketing, both on- and offline.
– Maintain guest database for mailings.
– Liaise with F&B department to promote F&B outlets.
– Create, coordinate and maintain give-aways and collateral.
– Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
– Provide content and images for websites according to Corporate Identity.
– Ensure content and photography of 3rd party websites is maintained.
– Ensure compliance with Corporate Identity guidelines.
– Act as brand custodian for hotel and Kempinski brand.
– Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
– Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
– Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
– Maintain updates of Corporate Marketing guidelines and inform colleagues.
– Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
– Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
– Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
– Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
– Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
– Follow the sales and marketing results and propose corrective actions if needed.
– Take part in sales and marketing training programmes.
– Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.